REVENUE WORKFLOWS · how we close

Spark · Partnerships
b-sixtwelve · Consulting

Short-form on a pay-per-view CPM model to wellness brands, with the $5,500 Full-Platform Bundle as the on-camera upsell. Audience: 11.7M views/mo · 35–44 · ~43% US · 56% top-30% income. Outreach is templated + Claude-assisted, sent by you + Ricardo — so 100+ contacts is realistic.

1 · The workflow

01

Target

Rank brands by winnability. 20 mapped (5 Tier-1); extend the list to feed a 100-contact push.

▸ fit > reach
02

Outreach

Templated email + media-kit link, sent from your + Ricardo's inboxes via the Claude extension. Lead with the CPM guarantee.

▸ 2 senders · automatable
03

Discovery call

Scope fit + budget. Tier-1 → bundle; Tier-3 → a $750 flat test.

▸ land-and-expand
04

Proposal

Quote the rate card exactly. Bundle = only place with spoken integration + placement.

▸ exclusivity = upsell
05

Close

Sign → deliver the guaranteed views → over-deliver → renew.

▸ guarantee kills reach-risk

2 · The funnel — drag to model

$350/hr strategic advisory — 6-hour minimum (~$2,100), invoiced every 4 sessions (~$1,400/cycle). Program-only, 3 open slots. Relationship-led: warm network + referrals.

1 · The workflow

01

Name

Your network: capable, carrying real responsibility, deciding under load.

▸ warm > cold
02

Personal note

Specific, no pitch. Plus a referral ask to Dimitris.

▸ referrals convert highest
03

Conversation

A real talk about the load. Listen for the "misordered decision."

▸ diagnose, don't sell
04

Engage

Explain the format → 6-hr start (~$2,100). Fill a slot.

▸ only 3 slots
05

Retain + ladder

~$1,400/cycle recurring. Later: upsell the subscription platform.

▸ recurring + product ladder

2 · The funnel — drag to model